The Client
Wireless Logic provides secure and scalable IoT connectivity across industries. Their platform helps operations managers, CISOs, and product managers manage connected devices confidently on a global scale.
With ambitious growth plans and global expansion in motion, the marketing team wanted to:
- Increase awareness across multiple markets
- Drive leads while maintaining cost efficiency
- Ensure campaign messaging is aligned with their broader PR and communications strategy
The Approach
We knew LinkedIn was the right place to reach their core personas — operations managers, CISOs, and product managers — who are central to IoT adoption and implementation.
Our strategy included:
- Splitting top-of-funnel campaigns to deliver tailored messaging for each persona group
- Building creative in multiple formats to maximise reach and engagement: single image, video, and document ads
- Aligning campaign themes with their external PR activity to strengthen brand presence globally
- Tracking and optimising campaigns closely to deliver both efficiency and scale
By combining persona-specific targeting with varied ad formats, we ensured Wireless Logic’s campaigns met prospects at different stages of the journey and drove meaningful interaction.
The Results
Wireless Logic’s campaigns didn’t just perform well — they outperformed LinkedIn benchmarks across the board, ultimately generating:
- 10 last-touch conversions
- 87 new deals that have engaged with the campaign
The combination of higher-than-average engagement and cost efficiency ensured Wireless Logic reached the right people, at scale, with messages that matter.
The Winbox team has been a true partner, proactive, insightful, and easy to work with. Their expertise has helped us make smarter decisions and get more from every campaign.
Ellie Hogben-Jones, Marketing Manager
Wireless Logic
